Okay, so maybe that's not the typical response you get when you're rallying up blood donors, but you might be surprised how many Oklahomans wear their OBI donor arm bands and t-shirts like a badge of honor. Just go to a downtown YMCA after-work step aerobics class on any given day and you can see a sweaty retrospective of OBI donor t-shirts from the past however-many-years feeling the burn. Hmm, I'm sensing an overlapping demographic here.
Oklahoma Blood Institute is a client of ours, and most recently, we've developed and launched a campaign for them around a Saturn giveaway. "I've Got Drive" is the promotion. The deal is if you donate blood this Saturday, Feb. 7th at either of the two metro Bob Moore Saturn dealerships, you'll get a chance to win a Saturn Astra or $10,000 cash. The odds are really good. Third Degree-ers and family are not eligible because that would be kind of shady, but tell your friends about it! Plus, they'll get the t-shirt (working out at the Y in it is optional) and the street cred of getting poked with a needle on purpose. Oh, and saving lives, too.
Some of the marketing components we created include this microsite, online ads, television, radio and print. The micro site, which I think is a fairly new tactic for OBI is getting some really good measurement on the number of visitors and click-thrus.
Kande, Brian, Phillip and Holly all worked to create and implement this campaign. And even though this weekend's donor turnout will make a huge impact on its ultimate success, OBI has already experienced some record donor numbers since its launch. The NBA Thunder Drive a few weeks ago was the largest single-day, non-crisis blood drive in OBI history! So go team! Not the Thunder team, the Third Degree & OBI team! Not anything against the Thunder. Okay, so "go Thunder, too!" I'm out.