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Tuesday, October 23, 2012
Monday, September 10, 2012
Voting: With previous years littered with voting fraud, an expected 200 people voted over 21,000 times. By moving the contest to Facebook and allowing one vote for the entire contest there were more than 2,100 individual votes which was a 950% increase in individual votes (and in the exposure to Buck the Norm’s message).
Page Fans: From the 2011 contest to the beginning of the 2012 contest there were 30 new fans to the Facebook page. During the 40 day contest period there was an overall fan increase of 75% as the number of fans went from 630 to more than 1,100 fans.
Thursday, August 9, 2012
A: Okay, this will be a hundred-mile-an-hour, highlights-only tour.
In 1995, I cut my teeth at a small Oklahoma City agency called Fellers Marketing and Advertising. The focus of the company was client service, which I took to naturally and it helped me ascend to Associate Creative Director.
A: I’ve kept an eye on Third Degree since I left Oklahoma. It’s a company that works as smart as it is creative. So, the opportunity to be a leader here was a no brainer... it's the kind of job you just don't pass up.
Q: Now something not work related. You run, even when you’re not being chased. What’s that about?
A: My running shoes are one of the first things packed when I travel for work. I’ve found a healthy body makes a healthy mind. Since I ran cross-country in college, jogging is sort of the low-hanging fruit of working out. It's a "dance with the devil you know” kind of thing.
This year my goal is to do a half marathon in one hour and thirty minutes…right after I stop eating so much chocolate cake.
A: Yes, it’s a holdover from my competitive athletic days and something I’ve found to be very important in my creative success. Just like a brand, it’s important to have a clear vision of where you want to go and what you want to achieve.
A: I use a lot of sports analogies and here’s one now: In football you can’t win without solid play on both sides of the ball. Weakness on defense hurts the offense and vice versa. Essentially, it is a recipe for failure. Creativity and strategy have the same symbiotic relationship.
Q: Quick. Name your favorite movie, album and book.
A. Cool Hand Luke. The Smiths – Meat is Murder. Watership Down.
Thursday, June 7, 2012
|Source: Nielsen's Q3-Q4 2011 US Digital Consumer Report|
But what are we as marketers doing to take advantage of this trend and harness this insatiable thirst for knowledge? Well... maybe not JUST knowledge — we also are watching the latest father/daughter wedding dance on Facebook. It is a time to re-examine your marketing resources. Have you positioned your brand to take advantage of this trend? or are you spending dollars in places that the public seems to be leaving?
Monday, February 13, 2012
We are ready for the next leg of our journey but for us, as we pack, we are feeling a bit nostalgic.
Friday, February 3, 2012
Did I mention it also qualifies me to judge coloring contests?
I interviewed for a temporary position as the Receptionist to pay the bills after college. Having spent a couple weeks in a hot warehouse, checking the caps on tubes of “Femoré” (I’ll leave that product description in the hands of Google), I was ready for a job in a climate controlled office. Little did I know most of the summer, shorts were considered “office chic” in the old Mercantile building.
After falling in love with these guys…
and these characters…
And learning that Media at Third Degree was not just about numbers and spreadsheets (no matter how colorful) and was more about finding targeted, creative and impactful ways to get our clients’ messages out…I stuck around…for awhile.
I was later asked to co-design our Diner/Breakroom/Conference Room with coworker Kathleen Shannon. We rented a cargo van, shared scandalous stories with each other (her more so than me) and crossed the Red River to IKEA.
Now, with the help of Creatives, Adam and Brett, I’m calling that the Trial Run before the new task at hand.
A whole new office space: demolition, construction, codes, timelines…may I suggest a little wine? And one excited Media Buyer.
Monday, January 23, 2012
That’s right. You heard correctly. After 14 years, Third Degree Advertising will be uprooting from our home in Bricktown and relocating our headquarters to new offices in Midtown Oklahoma City (corner of Fourth and Walker).
More information to come.