Friday, March 26, 2010

TFCU Get Back To You

I still get excited when I'm watching one of my favorite shows (The Office) or one of my guilty pleasures (American Idol), and then during the break I unexpectedly see one of the commercials we created. It's sort of like when you are out shopping or at a restaurant and you don't realize there's a mirror on the wall beside you, and then you accidentally see yourself, and for just a moment you thought it was another person, but then when you realize it's your reflection you feel sort of like... "hi me."


That's how I feel when I see these new TFCU television spots.

You can scroll to the end of this post to watch the video.


The theme is "get back to you." And that's literally what we did. We just set up these little scenarios where people did stuff that you just "do." Either back when you were a kid or still today.


The house we found to shoot in surprisingly had this piano, so we just decided to add in a Chopsticks scene, and it is one of my favorites. Maybe because I took piano lessons from age six up to highschool. Sometimes when we're feeling goofy at Christmas or on a random weekend at my parents' house, I'll start playing "Fame" on the front-room piano, and me and my sister scream-sing it.


These were our actor sisters. They probably would have scream-sung any 70's TV themesong we asked them to. They were so much fun and one of them even sent us like a pie or something to Third Degree as a thank you a few days after the shoot. Yes, bribery with food will get you everywhere.


Bribery with a baby on a set... could go either way. Our director, David Stepp, just loooooves it when we put babies in our spots, you know, because they are so predictable and all. But I can't help it, I just got to have them babies. This cute one is the tot of one of our interns. We finally got him hooked up with some Teddy Grahams and he gave us the good stuff on camera. See, food bribery, it transcends all ages.


All in all, it was a wonderful shoot. Everything was super-duper planned out and art directed (I couldn't function any other way) down to a strict wardrobe color palette and a tight all-in-one-day shoot schedule, but we didn't really have any traditional scripts. We just set up these home movie style scenarios and crossed our fingers and started rolling. Some of them turned out so much better than we ever dreamed, and some, not so much. And some, like getting this little guy to keep that spoon on his nose... just took some double stick tape.

Tinker Federal Credit Union is great about letting us continue to evolve their branding, but still keep it feeling unmistakably "them." I know when we're creating something they and their members are really going to love, because it always feels like a lot of hard work, a lot of "eek, we've never done this before" (i.e., going completely off script, choreographing zombies, featuring talking thumbs, or constructing home made robots) but then, it also feels... a lot like play.

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