Friday, December 5, 2008

Smile and Say "Buck It!"

When we create a campaign we can get really, really involved.  That, and none of us can seem to stay away from the camera.  Well, Kathleen can't stay away from the camera (which is a whole separate post in itself).  The rest of my team can be persuaded with a little begging, which is what I did on a recent shoot for Buck The Norm (a Gen Y initiative for Tinker Federal Credit Union) to get some of our own Third Degree-ers to become Buck The Norm-ers.

Thumbs Up!

There's art director Daniel in his closeup. He's got his Bucky face drawn on his thumb. Bucky is sort of this irreverent character who shouts out this message of financial empowerment, and also happens to be a thumb.

Argh! Rargh!

Daniel is really bringing the intensity in this scene. So these monster finger puppets are so cool. They represent "the norm," like debt and overspending. We ordered hundreds of them and passed them out at the OKC Ghouls Gone Wild Halloween parade (more on that below). Almost everyone in the agency has one or two finger monsters that have taken up residence on their desk.

Dance Montage (Deleted Scene)

Yeah... so, this one didn't make the cut.  But we did lots of dancing that day.  We were shooting for a video that we created using a series of still shots (these photos by David McNeese) animated together in sequence to bring the action "to life."

Sweet Girl

Here's designer, Liz, all pretty and coy in blue.

Mean Girl

And there's account coordinator Hallie, all up-in-your-face in blue.  

Lending a Hand

Actually, Liz and Hallie and I had a blast on the set of this video shoot. Liz helped gather and make a lot of the hand-held props like these oversized fake bills on cardboard. That guy and girl drowning in distress are young local student-slash-actors. Those hands creeping into the shot are not. Those are (you guessed it) the sweet girl and mean girl hands of Liz and Hallie!

True Colors

Okay so Hallie's not that mean! She put on a smiley-face-yellow wig and joined bespectacled and bedazzling Third Degree account executive, Kande, to march in the OKC Ghouls Gone Wild parade as part of the Buck The Norm float.

She Wore Blue... (Synthetic Hair)

Miss account coordinator Felina, also donned a beautiful hairdo and along with Kathleen helped coordinate the Buck The Norm parade float and people and buckets (buck its!) and huge finger monsters and music and video.  She, like all the other Third Degree and TFCU brave participants went hoarse after shouting "Buck The Norm" over and over again at 30,000 crazy costumed spectators. Buck The Norm actually won "Beast In Show" from the parade sponsor the Oklahoma Gazette.

Buck The 76 Trombones, We've Got Giant Finger Puppet Monsters!

Here's a video of the Buck The Norm float and participants from the actual parade.  The Ghouls Gone Wild event, now in its second year, is part of an effort to foster the creative spirit in Oklahoma City.  It's an evening event geared towards adults (but whose going to keep the kiddos away from a giant Beetlejuice float? not me!) Wayne Coyne of the world famous independent group, The Flaming Lips, is a huge supporter of the parade and his march of 1,000 skeletons attracts participants from all over the country, eager to dress up as skeletons and carry flaming torches in a surreal procession as part of the parade finale.

So What Is The Norm?

Want MORE finger puppet monsters? Want MORE Daniel and Liz and Hallie?! Who doesn't? Watch the Buck The Norm video that started it all.

1 comment:

Jeremy and Kathleen said...

I say "I know, right?!"

And other people are too:

Urban Dictionary and Wikipedia are phase 3 of your social media assimilation.