Wednesday, March 3, 2010

Retreat Day. Addy Night.

This weekend was a busy one for the Third Degree team. Friday was our all-day, off-site, annual agency planning retreat.


Which means break out your Third Degree t-shirt.

Okay, granted only the new guy broke out the Third Degree t-shirt. (Ah... youthful enthusiasm is so cute.)


It also means break out the brainstorming toys and warm up exercises.

Everyone had to draw a picture on their name placeholder of something that was going on in their lives at the moment. So that not just the coffee, but the conversation could get flowing at 9:00 am.


And I broke out my cheat notes for a presentation I had to help give to kick off the day.

It's strangely harder in some ways to give a big speech for your peers instead of clients or prospects. Maybe because I can't pretend I'm a character from an advertising TV show or movie when I'm presenting to them.


The day was full of information. But skipping ahead, the afternoon was all about... you got it... crafts. If you remember our retreat from last year, we are not people who are afraid of pipe cleaners or pom poms, oh no.


And neither is our president Roy.

The task given this year was to illustrate the one thing you were most proud of (professionally that is) from 2009. We each got to decide if our accomplishment should be themed "fresh," "hot," "friendly" or "right." We got thirty minutes to "make it happen," and the tissue paper and magazine clippings started flying, while the fights over scissors and scotch tape got heated.


Then we each presented our square and it's deeper meaning. Some were "fresh."


Others were "hot." (No surprises with this one.)


Some embraced their "friendly" side.


And whoa boy, a bunch of us were damn "right."


But the most entertaining surprise of the day was Roy's performance art moment.

You know, most CEOs would deliver a state-of-the-union style address with bulleted slides, the onlookers perhaps trying tactfully to stifle a yawn. Not Roy. He promptly cranked up Van Halen's anthem "Right Now," and started furiously drawing his vision on a row of flip charts right before our eyes.


When his multi-colored markers stopped flurrying and Eddie's electric guitar let out its final peal from the iPod station, Steve Jobs did not come walking out from behind the curtain, and Michael Scott did not jump out from under a table. (But we were kind of waiting for it, a little bit.)


There was a lot of laughter and cheers. The new guy realized, wow, this place is kind of different, huh?! Roy caught his breath and then... shared his bulleted slides. But no stifled yawns from the crowd.


No, we saved the stifled yawns for Addy night which was the next Saturday.

I joke. The Addy theme this year, "We Are The Storyteller's," was really cool. We had lots of great wins including Cosmetic Surgery Affiliates and our Fight On campaign. It was just a very late program this year, wrapping up past 11:00 pm. And anyone who knows me, knows my bedtime clocks in right around 9:30. So my theme for the night was, "I need to go to bed 'Right Now.'" Play it Eddie.

If you want to see photos of Tara actually out on the town for a change (or photos of any of our fabulous and festive team, click here).

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