The last day of the conference we played our Fight On video for the general session. We just really wanted to get everyone really fired up about staking their claim. We also invited them to enter to win a Training Day package, full-day, knock-out strategy session with our credit union savvy staff back in Oklahoma City.
Lots of people asked us for copies of the video, so we made them "pay" for it, by letting us take their picture with our boxing gloves on. We had lots of great sports that hailed from credit unions from New York, to Texas, to Colorado. Plus, our winner, Dana from Merced School Employees Federal Credit Union in California won the Training Day trip and strategy session with us. So that was cool, too!
The last evening of the conference was the Diamond Awards for marketing excellence. Our client Belvoir Federal Credit union won for their awareness campaign, web site and television spot we created for them. TFCU (Nancy and Kathy pictured above) took home practically half a dozen of awards, with Buck The Norm leading the pack.
Delta Community Credit Union also scored big, not only taking home a big batch of awards for work we've done with them, as well, but Mary their VP of Marketing (to her tearful surprise) was honored with the rarely bestowed Hall Of Fame recognition. We can't take any credit for that one, but I felt useful having happened to have some kleenex in my clutch that I could offer her when the waterworks started flowing.