Tuesday, June 9, 2009

Get Going With Your Scootery Self

My coworkers love it when I shoot pictures of them really closeup on the way places, like in airplanes, or cars. When I say love it, I mean hate it, because it freaks them out a little, and they sort of retract their heads away from the camera that's suddenly right in their face, which gives them a frozen smiled "why-are-you-doing-this-to-me?" expression.


But that doesn't mean I've quit doing it. Account coordinator, Hallie, is looking slightly frozen but very summery as she drives us to an equally summery promotional event, the Get Going radio remote and registration at TFCU (that's what the flyer's about that I'm sticking in her face, as well as my camera).


It's a sunny blue-sky day and one of the outdoor boards promoting the event is located right by the branch we're going to, so it's a good photo opportunity. Although the drivers who have to slow down because I'm standing in the middle of the street to take the perfect shot are perhaps a little annoyed.


But I had to get a good angle, because I'm really thrilled with how the scooter rear-view mirror extensions turned out. The outdoor company used real metal bars which look great when the sun hits them as you drive by.


The scooter is the big draw of this promotion. This is the second summer Tinker Federal Credit Union has done the Get Going promotion where they give away a pair of Buddy Scooters plus a $100 gas card. It's wrapped around an auto loan push including boat loans, RV loans, motorcycle loans... you know, all the ways you get going.


There were lots of people signing up, and the radio station that was hosting the remote had pizza, music, and other extra activities going on. Most of the TFCU branches are able to display a real scooter provided by Atomic Brown Scooter Shop.

They had a sign taped on the scooter that said "please don't sit on the scooter." Yeah, we were really great example-setters on that one.


The Get Going promotion was pretty successful for TFCU last year, so this year we tried some additional mediums. Like the outdoor with extensions, in-branch standees, and these cool floor clings placed in the entry ways and near teller areas.


They also used Get Going themed "It's On Us Cards," which TFCU often uses to reach non-members in close proximity to the branches at coffee shops or Sonic drive-thrus, surprising customers by having prepaid for their drinks.


Plus, they commissioned some whimsical window paintings for their front doors. These remind me of the ones Allegiance Credit Union did a few months ago that were surprisingly easy, inexpensive, and effective. For a fun or humorous promotion, it fits right in and especially lets current members know there's something new going on.


Jeffry Pilcher said...

Another nice promo. The details in the execution of the creative are what stands out to me.

Third Degree Creative said...

Thanks Jeffry. We used a combination of inexpensive stock illustration and photography combined with our own graphic touches to help create an overall custom-made look that was economical to produce.