I walk into our agency "diner" the other day and there's Jentry our media buyer finding a creative use for newspaper.
She was decoupaging newspaper onto our exposed warehouse pipes (with, I should add, "The Office" Season 1 DVD blaring in the background.)
Papering the pipes was a design element she concepted as part of our diner remodel that we did ourselves. But she hadn't had a chance to complete it yet.
As a media buyer, it's Jentry's job to really be strategic about the mediums we take advantage of. Hmmm... is this a commentary on the state of newspaper as a media avenue?
Nope. It's just a creative way to make the most of what we've got.
Michael Scott approves.