Wednesday, June 24, 2009

Playing With Blocks

How do you get to play with blocks as part of your grownup job?


You work in advertising. That, and you have a client like Cox Communications who lets you use blocks to illustrate how their local stores are better than what their competitor – sounds like A-Gee & Gee – is offering.


The featured medium of this campaign is television, so we gathered together the contents from the bottom of my kids' closet, and shot stills of a little neighborhood scene that we then had animated to create the final commercials.


We also created digital outdoor boards using the same imagery.

Beep, beep!

Kathleen was the lead creative on this campaign, which is running here in Oklahoma starting this week. Since Cox is the local cable provider (in addition to providing telephone and high speed internet service) they get lots and lots of play on the tube, (i.e. television... I don't think TVs actually have "tubes" inside them anymore?)

I actually wanted to name this post Playing With (Sounds Like Begos), but we're trying to avoid getting in legal grey area. If you'll notice on the final animated commercials, all the distinctive circular pegs are Photoshopped off the tops of the "blocks" to give them a more generic appearance.


But, lets just say, I am nuts about Begos! I love to build fancy Bego houses and stuff from scratch (this is the front of a bodega style market I brought from home), but then it makes my five year old feel bad: "mom, why isn't my Bego house good like yours?" So I may have to start playing with Begos in private (or in this case, at work) so he doesn't get a complex. It may be too late – especially if I keep calling them Begos.

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