Going To The Chapel
You 'd think it was June at Third Degree. We've had two eventful weddings this past month. The first was Amanda's. She's a sophisticated, professional gal, and I think her personal style runs kind of earthy-artsy meets conservative-classy. She had Kathleen design her wedding invitations for her and her now-husband Andy. Birds and feathers and leaves and scrolls abound in this design, but it still somehow conveys a simple statement.
Kathleen was our late March wedding. It was an unconventional wedding for an unconventional girl. Of course, she designed her own invitations. The copy sort of reads like a Wes Anderson-inspired correspondence, with typewriter lettering, clever little cameo silhouettes and signatures of the couple.
Intersting details are what make this invite so homemade and individualized, like a hang tag RSVP, stamped kraft paper envelopes and a strip of photo booth pics of the couple.
Surprisingly enough, an affinity for designing wedding invitations has not gone to waste for one of our clients, Delta Community Credit Union. A year or so back they came to us with an idea to promote their CD product like a special invitation to an exclusive offer. They had us design a direct mail piece that looked, felt and read like a wedding invitation.
We certainly had the art director for the job. Kathleen executed the concept with all the scrolls and frills (look familiar?), and even included an RSVP card and return envelope. The cards were printed on white column metallic stock and the envelopes on silver metallic. It was a very unique way to turn a credit union product promotion into a memorable offering that made the recipients feel like they were getting something above and beyond the usual.