Wednesday, June 2, 2010

Feel The Earn

My six year old, Charlie, is a little young to understand earning power. But he does have a current fixation with taking his shirt off, grabbing my aerobic-style powder blue three pound weights, and flexing his muscle power.


I'm like, "can you feel it, can you feel the burn?" He's like "oh yeah, I can feel it."


And that's where our latest concept for ABNB Federal Credit Union's rewards checking came from.


Well, it wasn't that simple, but it sounds very creative doesn't it? To just be struck by some cool concept when you're in the shower, or doodling on a cocktail napkin, or watching your child develop an obsession with having action-hero-style biceps.


So biceps and barbells became the backdrop for ABNB's high-interest checking product – one of the first of its kind in the Norfolk, Virginia market – so we're anticipating a strong (pardon the pun) return on this summer campaign.

"Why settle for wimpy checking?" We even got a handlebar mustache in the mix. You know how we feel about mustaches around here. Perhaps growing a 'stache will be Charlie's next fixation.


Slip said...

Love this from biceps to handlebar mustache!

Third Degree Creative said...

Thanks! It's a fun one for sure.