Tuesday, December 1, 2009

Going To The Mall

Maybe you grew up like me thinking the mall was a mecca for all things wonderful - everything you could ever want with an Orange Julius on top. Or maybe you aren't as keen on this particular shopping concept avoiding all things "mall" (mall stores, mall food, mall walkers, mall rats.)

But the reality is, especially with the holiday season upon us, that you are going to find yourself in the mall sooner - rather than later.


We recently got some seriously oversized, and seriously impactful, Planned Parenthood messaging in the Crossroads mall.


Jentry and Holly, who are always on the lookout for interesting media opportunities, scouted out some unoccupied storefronts in high foot traffic areas and negotiated some great placement for this not-for-profit client. Then we got busy putting together some larger than life designs, and our installers got cracking.


One location, which we thought was truly inspired, was across from what I like to call "the kid pit." You know the area where the moms and dads take a break with about fifty screaming corralled kids who are bouncing off big foam owls or lily pads or whatever.


Well directly in the line of vision of any young mom who might be zoning out in "the pit", is the "our family is just the right size" storefront banner. We thought it was appropriate. Right?


Our second location is a series of several panes along a major corridor with images of young, prepared and incredibly large-headed people with a positive message to share. You can't help but look at them. And, if you look closer, you can get a list of services that Planned Parenthood provides.


We think it's definitely space well used.

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