Monday, October 5, 2009

Flight Delays and Free Drink Coupons

So on my recent NYC trip I saw this photocopied flyer posted in the entryway of a greasy spoon breakfast place we were eating at:


It caught my attention because I recognized it as an ad for a new quirky HBO show. And I love the lead actor, Jason Schwartzman (Rushmore, Darjeeling Limited, etc...)


I immediately tore off one of the little slips and dialed the number. What I heard on the other end was a voice mail from Jason (I call him Jason), as this fictitious private investigator who spiraled into this really long winded apology to his fictitious ex-girlfriend and how he wasn't drinking as much any more, etc, etc.

I thought, what a clever low tech marketing tactic. I decided on my next business trip (which was only a few days after this one), that I would document some cool advertising on my travels.

Knowing that I would mostly be in airports on this trip I would focus my search for really engaging in-airport advertising.


But then I got distracted by our gate agent's skinny jeans.

Have you ever seen such a casual chic airline employee? P.J. (that's her name, P.J., but I think of her as Uma), had to help us find a new flight out of OKC, because we were seriously delayed.


So we made lemonade out of lemons, and made friends.


I told Roy he was looking sassy, too. It's his new jeans.


Notice the contrast stitching?


I, on the other hand, despite the efforts with the scarf, was not looking so hot. Alarm clock malfunction at 5:30am equals a mad dash to the airport minus shower, makeup and my dignity.


But, thanks to Uma (I mean P.J.), we were rescheduled on a later flight, sent home, and I arrived at the airport later that afternoon somewhat sassy-fied.


But Roy had already made a new friend, another super perky, super friendly ticketing agent who, thanks to his charms, got us.... wait for it...

BloodyMary drink coupons for the plane.


I had long since forgotten to be photographing any groundbreaking advertising, so I decided to draw my Bloody Mary.

Inspired by


Because Roy, per usual, was occupied reading his latest marketing guru book (with a highlighter in hand, of course). But forget that nerdy, compulsive behavior... and check out his stylish new reading glasses.


We landed in the Detroit airport, which I now call "The Airport of Tomorrow" because you have to go through this tunnel that is filled with all this moody, magical music and lights as you are transported down a conveyor belt.


It is especially nice after drinking Bloody Marys.


We both agree, the Detroit airport is really cool.

So I guess I realized the neatest brand interaction I had in transit was, A.) with the actual Delta airlines staff, and B.) an airport that has invested in creating an unexpected experience for weary travelers, plus...


...a rental car company (will go unnamed) that gave away our car because we arrived so late. So we just made the most out of what was left over:

Our awesome minivan.

We loaded up, turned up the radio and our adventure continued by road. (And I still have Roy singing Whitney Houston stuck in my head.)

1 comment:

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