Thursday, June 7, 2012

The Digital Revolution

More and more Americans are going digital, and they couldn't be happier about it. In the past 10 years the number of people that have access to the internet has doubled. Not only are we engaging with the digital world at home and throughout our days at the office, but we are doing it on the go, with the amount of people buying smart phones continuing to rise. We are a nation addicted to information, with a voracious appetite that doesn't seem to be diminishing.

Source: Nielsen's Q3-Q4 2011 US Digital Consumer Report

But what are we as marketers doing to take advantage of this trend and harness this insatiable thirst for knowledge? Well... maybe not JUST knowledge — we also are watching the latest father/daughter wedding dance on Facebook. It is a time to re-examine your marketing resources. Have you positioned your brand to take advantage of this trend? or are you spending dollars in places that the public seems to be leaving?

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