Wednesday, September 22, 2010

Success On A Stick

So, as in most parts of the country it's state fair time here. I'm not sure if we'll squeeze in an agency lunch outing like we have in years' past. Deadlines kind of trump deep fried twinkies. But since we are so food-centric, obviously the part of the fair that strikes a chord with us is the eatin' part.


Eatin' stuff on sticks, that is.


We like sticks.


Sometimes we feel like we're the ones on the stick. Did I mention those deadlines?


In fact, we even create whole concepts around sticks. Like this super-fun Northwest Georgia Credit Union summer car loan commercial. Wait. Whoa. What a set up, right? I prefer calling it a segue. I mean, come on, did you really think this whole blog post was going to be about deep fried delicacies and gator kabobs?


This animated approach, sticks and all, was really fun to create. And while it was definitely promotion-based (seriously, what credit union marketer doesn't want to increase loans right now?) it was also a perfect compliment to the new brand awareness campaign Northwest Georgia launched earlier this year.

Granted, cute doesn't cut the mustard without results (mmm... mustard, I forgot about state fair corn dogs... the classic predecessor of all food on a stick). My point is, I'm happy to report that Northwest Georgia has seen their biggest loan month in August in the past ten years.

Now, I can't give the sticks all the credit. The marketing team at Northwest really felt their loan growth was a result of a combo of things: the vehicle loan offer, the advertising and some recent sales training with their front-line staff to help boost their confidence in having "the loan conversation." Because we all know credit union marketing is only as good as the staff and cross-selling doesn't always come as naturally in the credit union culture as, let's say, being super-warm and friendly does.

Their marketing team's efforts are also a great example of launching a promotion internally with employees before taking it to the streets.

All in all, another satisfied credit union. Another great day. Now, who's interested in a deep fried twinkie themed campaign?

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