ABNB Federal Credit Union's "Holiday Regrets" Promotional Campaign

The holiday season is right around the corner. Despite all of that festive bliss in the air, you can’t help but have some regrets.

ABNB Holiday Promotion Mood Board

Too much food, those things you probably shouldn’t have said to your in-laws after all that eggnog – and what were you thinking when you decided to get that new puppy?

ABNB Holiday Promotion Mood Board

Here’s one holiday decision that you won’t regret: ABNB Federal Credit Union’s low-rate credit card. And what better place to get the word out than where many Americans rack up their credit card debt: the mall?

Floor Clings

Our media planners will tell you that the mall is one of their favorite out-of-home advertising locations to utilize because it gives the audience more time to take in our message (and because media planners love the food court). It also gives us a chance to get creative with some really high-exposure spaces.

Wrapped Escalator

We use the mall to target very specific geographical neighborhoods as opposed to entire DMAs. It’s also a great place to reach GenY and GenX. That’s why we continue to utilize this untapped space for ABNB as well as many of our other clients.



And that's just one part of our whole approach. We still do TV donut spots and radio ads in English and Spanish! Props to our Spanish voice talent for speed-reading that disclaimer.

Radio Spot English

Radio Spot Spanish

Phew! Desserts, puppies, whatever! Bring it on. No regrets for us this holiday season!