The Digital Revolution

More and more Americans are going digital, and they couldn't be happier about it. In the past 10 years the number of people that have access to the internet has doubled. Not only are we engaging with the digital world at home and throughout our days at the office, but we are doing it on the go, with the amount of people buying smart phones continuing to rise. We are a nation addicted to information, with a voracious appetite that doesn't seem to be diminishing.

Source: Nielsen's Q3-Q4 2011 US Digital Consumer Report

But what are we as marketers doing to take advantage of this trend and harness this insatiable thirst for knowledge? Well... maybe not JUST knowledge — we also are watching the latest father/daughter wedding dance on Facebook. It is a time to re-examine your marketing resources. Have you positioned your brand to take advantage of this trend? or are you spending dollars in places that the public seems to be leaving?

School Days

So we have more than just interns to account for our school ties at Third Degree. We've actually done a lot of work for colleges and universities, including the University of Oklahoma and Oklahoma City University.


Universal Appeal

This is a set of collaterals that Kathleen and Kande just recently completed for OCU. I think they look really modern and competitive. OCU attracts students from around the world, so having a global appeal was a big deal.


Campus Collage

This is the theme that Phillip and I developed for the University of Oklahomas recruitment efforts a couple years back. This first redesign set the tone for the next couple years, which we helped them evolve. This campaign won a gold Addy for us that year as a mixed media campaign, which is cool, because most mixed media campaigns that win include "big" mediums like broadcast like TV or radio, but ours competed with just a mix of different types of well-crafted collaterals.


Doodles and Details

This was a seriously layered approach, tons of tidbits of information, handwritten notes, little objects and photos. It sort of had the feel of a scrapbook or common room bulletin board in a dorm.


Home Page

The gals and guys at OU web wanted us to help them create a new look for their web site, too. This is a huge project for them over there, and they are all about getting their site as cohesive and comprehensive as a major university's should be. So, as they continue to take that online presence to the next level, we're just glad to have had a part in influencing the look and feel.

Plus, I got to be featured on the web site as an alumn (not the brooding guy with the mysterious hair, the smiley girl with the not-so-mysterious hair.)